Digital Retailing in the automotive industry is about ease of access to online information and a seamless customer journey. It allows customers to search and find their next vehicle on their time and terms. It also builds trust and transparency because the consumer has a consistent experience whether online or in-store which speeds up the process for the customer and dealer.
Ryan Adams Group will assist you by:
- Developing your Brand Promise and Brand Message (Value Propositions)
- Designing (Process Map) an Online Roadmap
- Creating Call to Action links that drive business to your store
- Assisting with your personal SRP and VDP layout and messaging
- Discussing and recommending optional Third-Party tools
- Reviewing personnel and responsibilities (BDC, Internet Dept, etc …)