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The Future of One-Price Dealerships

March 29, 2017 by Katie Lambert Leave a Comment

one-price or up-front pricing

 

In our interview with Brian Pasch on CBT News, we discuss why a one-price or up-front pricing business model may be the future for your dealership. Topics that we address include:

  • Most dealers are already very close to one-price, particularly on used cars.
  • How upfront pricing affects recruiting.
  • E-commerce and online payment calculators – how can the payment be accurate when the price is not?
  • Using up-front pricing to speed the transaction.
  • Selling a new way to buy a car before you sell the car – using a concept statement
  • Does up – front pricing lead to greater customer satisfaction?
  • How long does it take to switch to a new, up-front pricing business model?

Stay tuned for a second interview that specifically addresses recruiting millennials to a business that employs a up-front pricing business model.

Watch the interview here.

Filed Under: Auto Industry News, One-Price Selling

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